Speaking & Media

Sharing insights on social media, creativity and digital culture.

ON STAGE

Keynotes, fireside chats and guest lectures across Europe.
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Keynote Speaker

LOGIN Conference

Vilnius, Lithuania

"Let's Talk Unhinged Marketing"

One of Lithuania’s biggest international tech and marketing conferences. Lily took the main stage to discuss what happens when brands stop playing it safe — drawing directly from the Ryanair and Duolingo playbooks.
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Fireside Chat

Marketing Week

Athens, Greece

"Understanding the TikTok Algorithm"

A deep-dive conversation into how brands can navigate TikTok’s content ecosystem — balancing consistency, creative experimentation, and authentic brand identity without chasing every trend.
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Fireside Chat

University College Cork

Cork, Ireland

"Social Media Strategy & Brand Longevity"

Lily spoke to UCC students and faculty about how brands build lasting identities in a platform-driven world — and why the most dangerous thing a brand can do is keep repeating what worked yesterday.

"Great brands don't survive by repeating what worked yesterday. They survive by continuously evolving."

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MEDIA FEATURES

Press Feature

Business Post

“The Viral Gen Z Creator Behind Major Brand Success”
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Feature Interview

Trinity News

“Social Media & TikTok Insights”
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Radio Interview

RTÉ Radio 1

“Behind the Viral Brand Strategy”
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WHAT I SPEAK ABOUT

01

Social Media Strategy

Growing communities and building audience loyalty through intentional content.

02

Viral Content

Creating work people genuinely want to share — and the thinking behind it.

03

Brand Personality

Building recognisable brands online that feel human, not corporate.

04

TikTok & Short-Form Video

Platform behaviour, algorithm trends and creative execution at speed.

05

Creative Storytelling

Using narrative to create emotional engagement across every format.

06

Brand Longevity

How to adapt and keep your brand on the pulse of the ever changing algorithm.

"Creativity wins when brands stop playing it safe."

"Consistency isn't repeating yourself. It's evolving while staying recognisable."

"The brands that listen to their audience outperform the brands that only talk."

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