Hi I'm Lily Rafferty
a creative storyteller and social media strategist focused on building connection through video.
My work sits at the intersection of culture, creativity, and community. Whether it’s a short-form video reaching millions or a quiet, emotional film, I’m interested in one thing: how stories make people feel.
Over the past few years, I’ve created content viewed by hundreds of millions of people, working with globally recognised brands like Ryanair and Duolingo. Across both roles, I’ve produced over 300 videos, helped grow audiences into the millions, and contributed to campaigns recognised at an international level.
But beyond the numbers, my work has always been about something deeper. I’m drawn to storytelling that feels human — stories that reflect real emotions, shared experiences, and the complexities of everyday life.
