Duolingo

Video production, agency management, leading product launches on social and creation for brand campaigns.

At the heart of my role at Duolingo was video production, agency management and creation for brand campaigns.

As Global Social Media Manager at Duolingo, I worked at the intersection of creative direction, video production, and brand strategy — producing content that consistently reached tens of millions of people.

My work spanned everything from day-to-day reactive content and trend-led videos to orchestrating high-profile brand collaborations like the Joost Klein partnership, and leading the social side of the Super Bowl campaign.

In two years, the Duolingo team — which I was a central part of — won eight Webby Awards, Brand of the Year and Marketer of the Year at AdAge, and grew the TikTok account by 8 million followers.

Video Views
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Engagements
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New TikTok Followers
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The videos that built communities, sparked conversations, and reached millions.

The TikTok accounts stats Before & After I worked for Duolingo

Before

After

Mini Showreel

Behind The Work

Campaigns, creator days, and the content that moved culture.

Campaign Highlights

2024 · Headline Campaign

Super Bowl Campaign

I led the social side of the Duolingo Super Bowl campaign — creating and managing the content that made it one of the most talked-about brand moments of the year.
Mentioned by Stephen Colbert
Mentioned by Stephen Colbert
2024 · Brand Collab

Joost Klein partnership

I orchestrated and produced the social content for Duolingo’s high-profile Joost Klein partnership — bringing two distinctive brand worlds together in content that felt authentic.
Brand Collaboration
Creative Direction
Ongoing · Creator Program

Super Bowl Campaign

I led the social side of the Duolingo Super Bowl campaign — creating and managing the content that made it one of the most talked-about brand moments of the year.

Awards & Recognition

8 Webby Awards

I was one of the Duolingo marketing team members that swept the Webby Awards across multiple categories.

Brand of the Year

AdAge Creativity Awards named Duolingo Brand of the Year — recognising the bold, culturally-relevant social strategy.

Best Brand Account

Recognised as the best brand social media account in vertical video format.

Marketer of the Year

The Duolingo marketing team won AdAge’s top individual marketing honour for the year.

Content Topics

Duolingo Math

Duolingo Music

Evergreen Language Tips

Directing Influencer Content

Brand Collaborations

Super Bowl Campaign

UK-Themed Videos (@DuolingoUK)

Reactive Trending Content

Production Process

01

Ideation

02

Trend & Audio search

03

Collating media + shooting

04

Filming on location

05

Directing talent

06

Editing

07

Reactive content