At the heart of my role at Ryanair was social media strategy, content production, and campaign execution for the world's most followed airline brand.
As Social Media Manager at Ryanair, I worked at the intersection of creative content, brand marketing, and audience engagement — producing social-first campaigns that consistently reached millions of people across platforms.
My work spanned everything from reactive, trend-driven content and community management to leading large-scale brand campaigns, collaborating with internal teams and external partners, and developing content that strengthened Ryanair’s distinctive voice online.
During my time with the brand, I helped drive significant audience growth, increase engagement across key social channels, and contribute to Ryanair’s position as one of the most recognizable and talked-about brands on social media.
